There are two ways of obtaining PR. One way is through press releases, in which you share news about events or accomplishments within your company or organization. This form of PR gives you full control over how your company looks to the public. Your public, is anyone who has an interest of one type or another in your business such as your employees, customers, suppliers, competition and the press. How you are percieved by the public has a huge impact on the future of your business.

When issuing a press release make sure that the information provided is of interest to the readers or viewers of that particular publication. The heading of the press release should grab the readers attention and prompt them to continue reading. Make sure you are targeting publications which would be interested in your information. You wont have much success submitting a press release about christmas ornaments to a publication which targets outdoor life.

Testimonials and case histories are useful when overcoming objections, building credibility, and demonstrating customer satisfaction with your company and products. Generally, testimonials do not make up the bulk of a press release. Although it helps to add in a positive quote from a satisfied customer, make sure the comment is in direct relation to the focus of your press release.

Good PR from satisfied customers can bring you a whopping customer base, yet at the same time one shred of negative PR from an unhappy customer can cause your business considerable damage. When in a one-on-one meeting your customer should do most of the talking. Your customers are worth listening to and their feedback is valuable information! Take the time to listen to their questions and comments as it will help you to understand their needs and make sure they are satisfied with your service. If you are doing most of the talking, chances are, your customers are going to feel pressured or turned off and you run the risk of losing a sale as well as a customer.

Building a relationship with the public is an important aspect of promoting your business and building a solid customer base. Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back.
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•Website Design. This may seem like a basic, but if you don’t have a good website design, you can forget public relations, Denver or elsewhere. People want see something that looks professional and in line with your industry. A fun site is great for family activities and dog accessories, but when you create a site for stock analysis or human relations, you want to present an image that is polished. Talk over your color scheme and esthetics with a qualified website designer.
•Content. If you do not have quality content, you will lose any chance you might have had at winning a new client. This does not just apply to those sites that will provide articles for users to read. If you are marketing your ability to provide the best insurance rates or the best garden tools, you need to enlist the help of a professional copywriter. Denver public relations involves relating knowledge to the consumer, and without good copy, you cannot do this.
•Email Lists. This is the only way to reach your web clientele when they are away from your site. If you want to tell them about a new product, some new training that your employees have undergone, or the latest advances in your industry, you need to keep in touch with your clients via email. To do this, you have to have their email addresses. Have a place on your homepage near the top where users can sign up to receive updates.
•Newsletters. Again, reaching out to the customer when they are not using your site is vital to maintaining contact and getting your brand on the mind of the buyer. So a quality newsletter sent to their email inbox is an excellent way to stay in touch. On a regular basis, you send out a few articles that touch on topics of interest to your clientele. If you run an online bookstore, send out a newsletter with timely book reviews. If you run an insurance brokerage with an online presence, send out a newsletter with tips on getting the best deal on life insurance. Your customer will think of you as their ally in the marketplace rather than just another merchant trying to sell them something.
•Email Marketing. Closely related to the newsletter aspect of your Denver public relations plan, is the email marketing power of that regular message. You can cross sell products, advertise new lines, and offer discounts to existing customers.
•Information Products. When users sign up at your site, they will want something in return. An information product, such as an ebook or tip sheet, is a great way to entice someone to give you their email.
•Testimony. Always incorporate the words of satisfied customers. This will sell someone on your service perhaps faster than great copy.

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